In this course, you will get insights into how digital already transformed the way we live and work and how it will keep transforming it in the future.
Digital transformation is not about automation and digitization of existing business processes, it is rather a creation of innovative, digital processes and new business and operational models.
The course will provide insights into digital economy driven customer expectations and needs, like contextualized interactions, personalized services, seamless experience across channels (omni-channel), transparency, constant availability, peer reviews and advocacy and ways to address those with innovative digital business models.
The course will provide an overview of digital technologies like Mobile, Cloud, Analytics and Big Data, Internet of Things, blockchain, software intelligence, artificial intelligence and more importantly the way they are being used in digital business models and the way they can improve digital business processes. The course will review the scale of changes that the digital transformation has caused in different industries on several use cases and work on anticipating changes that will come next. Several business modelling techniques will be introduced through “hands-on” approach.
The objective of the course is to provide you with basic understanding of business process modelling, detailed insights into digital business processes and digital business models, common technologies and approaches used, as well as understanding of typical obstacles.